Question 01 of 05
What problem do you find yourself
solving for people — even for free?
The thing people call you about. The question you're asked at dinner. The thing you can't help but notice when it's broken.
1 / 5
Question 02 of 05
Describe the person who needs
what you know most urgently.
Don't think about a market. Think about a specific person who's struggling right now. What keeps them up at night?
Question 03 of 05
What would your life look like
if your work meant everything?
Forget constraints for a moment. If you built exactly the right business — one aligned with what matters to you — what would a great week look like?
Question 04 of 05
What do you know that most people
in your field seem to miss?
Your contrarian insight. The thing you've learned through hard experience that contradicts common wisdom. This is your unfair advantage.
Question 05 of 05
What would it mean — really mean —
to build this into something real?
Not the money. Not the freedom. Go deeper. What would it mean about you, your capabilities, and your contribution?
5 / 5